Integrity is a quality you deserve from your insurance company. At Alfa Alliance, we feel the same way. As you learn more about us, you will understand that this is the only way we do business … and have proudly been doing so since 1935!
Our knowledgeable underwriters and customer service representatives know Virginia – because they live and work in Virginia.
Local representatives will handle your claim promptly and fairly. With most of our new claimants contacted the same day and 99% within 24 hours, Alfa Alliance maintains an exceptional customer satisfaction rate.
Alfa Alliance has consistently been rated Excellent or Superior for financial strength by A.M. Best, the leading financial rating agency for the insurance industry.
Alfa Alliance Insurance Corporation was chartered on September 5, 1935 as the Virginia Auto Mutual Insurance Company. The company, headquartered in Richmond, Virginia, was founded by a group of leaders in the growing transportation industry, and obtained its license to sell insurance products in Virginia on November 27, 1935.
In the 1940s, the company broadened its product portfolio by adding fire and casualty policies. With its multi-line product portfolio, the company changed its name to Virginia Mutual Insurance Company.
After World War II, bus and truck operations expanded significantly. The boom in home construction and ownership led to a rapid expansion in the company’s homeowner business.
By the 1950s and 1960s, the company’s mix of business had shifted away from transportation policies and towards more mainstream personal and commercial customers.
In the 1970s and 1980s, the company continued to expand in auto, homeowner and small business insurance lines.
In 1995, the company relocated its operations to Glen Allen, Virginia, which still serves as the company headquarters.
In 2001, the company affiliated with the Alfa Insurance Companies, a large regional multi-line insurance group based in Alabama and known for its financial strength and superior customer service.
In 2007, Virginia Mutual Insurance Company changed its name to Alfa Alliance Insurance Corporation.
In 2013, Alfa Alliance became a single state writer in Virginia, focusing on preferred personal and small business commercial customers.
Today, Alfa Alliance has become recognized for its integrity and dependable local claims and customer service. The company’s knowledgeable underwriters, claims and customer service representatives know Virginia – because they live and work in Virginia. The company writes its insurance policies through carefully selected independent agencies located throughout Virginia, and is a member of both the Independent Insurance Agents of Virginia and the Professional Insurance Agents Association of Virginia. Alfa Alliance has consistently been rated Excellent or Superior for financial strength by A.M. Best, the leading financial rating agency for the insurance industry.
As an outgrowth of the Alabama Farmers Federation, Alfa Insurance Companies began in 1946 to provide quality fire insurance to federation members, who were primarily farmers. Since then, Alfa™ has grown to offer an excellent array of insurance coverages including life, property and automobile to its clients and has also become known for superior customer service. Alfa™ and its affiliates now provide insurance and other financial services to more than 1 million customers in 11 states. The Alfa Insurance Companies are committed to excellence, integrity and exceeding customer expectations in both sales and service by providing multi-line insurance and other financial services.